Motorcycle sales in Italy are dropping, but there is a reason. Meanwhile, the Benelli TRK502 is flying – News – Moto.it

Italian registrations slow down in July, especially of scooters, with only mopeds active. The first seven months show a modest setback. The Benelli TRK502 sells very well and among the scooters the Yamaha TMAX is strong

2 August 2022

And‘The decline in motorcycle sales in Italy continued also in July.
This is not surprising because it is now established that more than a decrease in demand it is often a question of a lack of supply, with the long tail of delays in arrivals that has drained the stocks in the dealerships. Order now to get the new bike in the fall if not worse.

S.i mostly explain the thus 7% decrease in July registrations, a figure that worsens if mopeds are excluded, ie the only ones to grow and driven by electric models.

Overall sales in July were in fact equal to 32,897 units, or -7% compared to July of last year when the deficit was -12%. But in that case the comparison went with a July 2020 at + 25% thanks to the reopening of post lockdown activities.

No.In the month just ended, the worst data was recorded by scooter: -9.2% with 17,046 units sold. Drop that comes down to -7.5% (13,185 units) for the motorcycle segment.
Mopeds instead a + 12.5% thanks to 2,666 registrations.

1659513605 909 Motorcycle sales in Italy are dropping but there is a

Absolute top 30 of July

No.in the absolute ranking of registrations in July, first thirty positions, we find nine motorcycles and 21 scooters.
The podium is made up of Piaggio Liberty 125Benelli TRK502standard and “X”, and Honda SH 125.
The Benelli twin-cylinder is therefore in an excellent position, which does not suffer from lack of availability and reports 841 sales (in the first seven months totaled 5,277 registrations, + 11.5% on 2021), while to find the second bike in the ranking you need to go down to fourteenth location where the BMW stands R1250GS with 486 units registered in July.
The third best-selling motorcycle model is the Meteor 350 of Royal Enfield (355 units).

No..B. The following rankings are compiled on the basis of the registration criteria in the lists operated by individual manufacturers, or importerswhich do not use the same method in the division, or in the amalgamation, of models with the same code but which are available in different versions.
For example, in the rankings you find the two BMW R1250GS divided between standard model and Adventure model, while Benelli TRK 502, Moto Guzzi V7, Yamaha Tracecer 9, or Honda Africa Twin 1100, add up the sales of the two or more versions on sale.

1659513606 669 Motorcycle sales in Italy are dropping but there is a

Pos. Brand Template Segment Sales July
1 PIAGGIO LIBERTY 125 ABS Scooter 974
2 BENELLI TRK 502 / TRK 502 X Enduro 841
3 HONDA ITALY SH 125 Scooter 799
4 PIAGGIO BEVERLY 300 ABS Scooter 787
5 HONDA ITALY SH 150 Scooter 738
6 YAMAHA TMAX Scooter 731
7 PIAGGIO BEVERLY 400 Scooter 728
8 SYM SYMPHONY 125 Scooter 699
9 KYMCO AGILITY 125 R16 Scooter 675
10 HONDA SH MODE 125 Scooter 656
11 PIAGGIO VESPA PRIMAVERA 125 Scooter 655
12 HONDA ITALY SH 350 Scooter 632
13 PIAGGIO VESPA GTS 300 Scooter 595
14 BMW R 1250 GS Enduro 486
15 HONDA ITALY ADV 350 Scooter 437
16 ROYAL ENFIELD METEOR 350 Naked 355
17 PIAGGIO MEDLEY 125 Scooter 347
18 HONDA ITALY VISION 110 Scooter 326
19 SEAT MO ESCOOTER Scooter 303
20 KEEWAY RKF 125 Naked 287
21 MOTO MORINI X-CAPE Enduro 283
22 YAMAHA KEEP 700 Enduro 283
23 YAMAHA XMAX 300 Scooter 283
24 APRILIA SR GT 125 Scooter 260
25 GUZZI MOTORCYCLES V7 Naked 255
26 BMW R 1250 GS ADVENTURE Enduro 237
27 KYMCO AGILITY 300I R16 Scooter 237
28 SYM SYMPHONY 125 SR Scooter 228
29 OVER BRERA 300 Scooter 227
30 DUCATI SCRAMBLER 800 Naked 226

1659513607 338 Motorcycle sales in Italy are dropping but there is a

So from January to July

No.and the first seven months of 2022, registrations reached 205,732 units, which means one 4% contraction compared to the same period last year.
The largest volume is up to the segment scooter (99,068 units) which however loses even greater percentage shares: -10.6%. On the other hand, they are still positive motorcycle (+ 4%) with 92,356 units sold.

Motorcycle sales in 2022 by engine size class

Motorcycle sales in 2022 by engine size class

C.growth of 18.3% for mopeds (14,308 registrations so far), so the total two-wheeler sold from January to July rises to 211,760 units and reducing the deficit with 2021 at -2.8%.

And this is; the performance of the motorcycle sub-segments in the first seven months. Naked and street enduro, the most popular families important, they are profitable

And this is the trend of the motorcycle sub-segments in the first seven months. Naked and road enduro, the most important families, are profitable

The electric ones

B.also benefiting from incentives, the electrical segment increased by 81.7% in the period January-July.
In total 11,356 sales (means a market share of 5.4%) are the scooter those who showed the greatest liveliness, so much so that they almost doubled (+ 97.4%) with 6,644 copies delivered.

In the month of July alone, there were a total of 2,184 electricians: + 79.4%.

Top 30 Motorcycles January-July

Pos. Brand Template Segment Sales 2022
1 BENELLI TRK 502 / TRK 502 X Enduro 5,277
2 BMW R 1250 GS Enduro 2,996
3 YAMAHA KEEP 700 Enduro 2.077
4 DUCATI MULTISTRADA V4 / MULTISTRADA V4 S Enduro 1,882
5 BMW R 1250 GS ADVENTURE Enduro 1,810
6 GUZZI MOTORCYCLES V7 Naked 1,808
7 KEEWAY RKF 125 Naked 1,801
8 ROYAL ENFIELD METEOR 350 Naked 1,674
9 HONDA AFRICA TWIN Enduro 1,667
10 MOTO MORINI X-CAPE Enduro 1,640
11 YAMAHA MT-07 Naked 1,460
12 HONDA CB 500 X Tourism 1,434
13 FANTIC MOTOR 125 CC ENDURO / MOTARD Enduro 1,373
14 YAMAHA TRACER 7 Tourism 1,357
15 YAMAHA TRACER 9 Tourism 1,293
16 KAWASAKI Z 900 Naked 1,228
17 GUZZI MOTORCYCLES V85 TT Enduro 1.184
18 DUCATI SCRAMBLER 800 Naked 1.100
19 BENELLI LEONCINO 500 / LEONCINO TRAIL Naked 984
20 BENELLI LEONCINO 800 / LEONCINO 800 TRAIL Naked 981
21 YAMAHA MT-09 Naked 961
22 HONDA CB 650 R Naked 943
23 CF MOTO 650 MT Tourism 854
24 DUCATI MONSTER / MONSTER + Naked 847
25 VOGE PASS 500DS Enduro 815
26 KAWASAKI VERSYS 650 Enduro 802
27 BENELLI BN 125 Naked 798
28 ROYAL ENFIELD HIMALAYAN Enduro 793
29 FANTIC MOTOR CABALLERO 500 FLAT TRACK / SCRAMBLER / RALLY Naked 783
30 SUZUKI DL650A V-STROM Enduro 728

1659513610 857 Motorcycle sales in Italy are dropping but there is a

Top 30 Scooters January-July

Pos. Brand Template Sales 2022
1 HONDA ITALY SH 125 7.005
2 KYMCO AGILITY 125 R16 5,800
3 HONDA ITALY SH 150 5,399
4 YAMAHA TMAX 4,811
5 PIAGGIO BEVERLY 300 ABS 3,940
6 HONDA ITALY SH 350 3,824
7 HONDA ITALY ADV 350 3,515
8 HONDA SH MODE 125 3,090
9 PIAGGIO BEVERLY 400 3,065
10 PIAGGIO LIBERTY 125 ABS 3,023
11 YAMAHA XMAX 300 2,881
12 PIAGGIO VESPA GTS 300 2,738
13 SYM SYMPHONY 125 2,706
14 PIAGGIO VESPA PRIMAVERA 125 2,694
15 PIAGGIO MEDLEY 125 2.615
16 HONDA X-ADV 750 1,839
17 KYMCO PEOPLE S 125 1,365
18 HONDA ITALY VISION 110 1,284
19 KYMCO AGILITY 300I R16 1.251
20 HONDA FORCE 350 1.199
21 PEUGEOT TWEET 125 1.157
22 SYM SYMPHONY 125 ST 1.118
23 KYMCO AGILITY 125 S 1,044
24 APRILIA SR GT 125 910
25 PIAGGIO ONE ACTIVE 908
26 SEAT MO ESCOOTER 829
27 SYM SYMPHONY 200 ST 826
28 SYM JET 14 125 CBS 777
29 PIAGGIO MP3 300 776
30 KYMCO DTX 360 768
Data source: Ministry of Transport and Infrastructure
Developed by UNRAE for ANCMA

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Motorcycle sales in Italy are dropping, but there is a reason. Meanwhile, the Benelli TRK502 is flying – News – Moto.it


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