On the third day of Cibus the success of the Horeca area

The third day of Cibus ended today. The Horeca distribution channel (bars, restaurants and the like) is very important for food companies and, after the pandemic interlude, has started to grow again at higher rates than retail. A phenomenon also due to food delivery, which increases the opportunities for consumption, bringing home meals prepared outside the home.

It will therefore be important for companies to rely on specialized distribution, which guarantees widespread distribution and logistic service to over 130,000 supply points in Italy and to the thousands of chains present all over the world. The value of the away-from-home market will settle this year at around 75 billion euros, with a projection in 2023 of over 80, according to the Cibus Observatory. This is the message that comes from Cibus 2022, which has set up a “Horeca The Hub” area, organized by Fiere di Parma, in collaboration with Dolcitalia, entirely dedicated to the world of out-of-home consumption.

To favor the evolution of the Out of Home channel, it is necessary and inevitable that the world of consumer goods and food retail make strategic choices based on the digital transformations already underway in the market. This was discussed at the conference “The advantages of digital innovation in the out of home: personalization and attention to food cost”, held this morning, organized in collaboration with Jakala, a company specializing in market analysis through a geographic mapping system available globally called “Geo Intelligence”. According to Raffaele Cerchiaro, Senior Partner Jakala, “It is essential for brands to get to know their consumers, current and potential, using the micro-territorial data available to them”.

During the following round table, some food retail companies of typically Italian products (mainly pasta, pizza and wine), with offices in Italy and abroad, brought their experiences, highlighting the strong impact that the change in the mobility of consumers (think of smart working) has had on their activities, favoring and accelerating the use of Information Technology, no longer a threat but support to the business, as well as the strategic role of away from home in the export of Italian agri-food.

The food industry also renews itself by accepting the proposals of the start-ups in the sector. At the fair it is possible to visit the “Cibus Start Up Area” created in collaboration with Le Village – Credit Agricole Parma, which hosts about 40 Italian and international start-ups, ranging from digital projects to promote traceability to integrative solutions for the blockchain, from applications to optimize resources in agriculture and reduce waste to small businesses with innovative recipes. The project was presented today during a conference attended by, among others, Gino Gandolfi, President of Parma fairs, Michela Petronio, BluFuture Vice President, Barilla and Daniele Del Rio, of the University of Parma.

The focus on sustainability remains strong and at Cibus the “Cibus4Sustainability” project was presented, conceived by Fiere di Parma in collaboration with PwC Italia, Federalimentare, and Food. The goal is to spread virtuous examples in the areas of sustainable packaging, energy efficiency, food waste and social sustainability. “We believe in the importance of promoting good sustainability practices along the agri-food chain and we are therefore very satisfied with the results of this first edition of Cibus4Sustainability and the active and numerous participation of the exhibiting companies” said Erika Andreetta, Partner of PwC Italy.

A concrete example comes from ANICAV (National Association of Vegetable Food Preserves) which underlined to Cibus the green characteristics of steel and tomato cans, which are totally recyclable. The current methods of recycling tinplate and the commitment to minimize CO2 emissions were illustrated at a conference.

But the transition to sustainable production must be combined with the objectives of greater food security: this is the real challenge for agri-food systems, as stressed today at Cibus by Confagricoltura. National and European policies must be rethought by now aimed at giving too much priority to aspects linked to the environment, to the protection of biodiversity and the ecosystem. “The time has come to include in the growth strategy a principle that Confagricoltura has been fighting for for some time: there is no conflict between productivity and sustainability”. – stated Massimiliano Giansanti, President of Confagricoltura – “There are many problems and they directly affect businesses; however, if we want to win the challenge, we must work together, with the entire supply chain upstream and downstream of our sector, to see the value of agricultural production and the active role in the energy and ecological transition processes recognized. “

The increase in meat raw materials, basic for the production of cured meats, adds to the increase in the prices of energy, packaging and transport, alarming the manufacturing companies that ask for the recognition of adequate increases in the price lists. This is what emerged from the meeting of Assica (Industrial Association of Meat and Cured Meats) held today in Cibus, which was attended by, among others: Ruggero Lenti, President of Assica; Fabio Del Bravo of Ismea; Ciro Rapacciuolo of the Confindustria Study Center; Marco Limonta of IRI.

A new strategic tool was also presented at Cibus to optimize the environmental and economic performance of the Italian PDO PGI supply chains: an innovative Software for Environmental Decision Support (SSDA), the first to combine the calculation of the environmental footprint with the identification of concrete and specific measures to reduce energy consumption. The software, created by the Grana Padano Protection Consortium in collaboration with the Qualivita Foundation, will make it possible to improve the environmental performance of farms, the energy efficiency of the dairy, the conservation of the product and the reduction of food waste in the dairy supply chain. The following also worked on the project: Milan Polytechnic, Catholic University of the Sacred Heart of Piacenza, CNIEL, Enersem and OriGIn.

A project by Unionfood and the Ministry of University and Research (Mur) was also presented on the authenticity and origin of food, which envisages a survey dedicated to the perception, regulation and influence of the origin of food, through the cultural and historical approach , sociological, economic and juridical, also thanks to the contribution of the “hard” sciences that are measured with the technical aspects of food production: from agricultural to chemical ones.

In the late afternoon yesterday, at the Buyers’ Lounge, an exciting opera concert was held dedicated to top international buyers, during which some voices of the “Corale Verdi” performed accompanied by the notes of a piano.

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On the third day of Cibus the success of the Horeca area


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