PUMA and AC Milan, the Italian Champion team, are pleased to present the new Home Kit 2022/23 inspired by the Milanese heritage, the new generations of Rossoneri and “That Milan Touch”, the concept behind the new campaign dedicated to first club jersey.
There is nothing instant about this classic. Founded in 1899, since then AC Milan has always been a vector of innovation, capable of paving the way towards an increasingly ambitious future. In 2022/23 PUMA decided to make these values known to the new generation of Rossoneri by letting the stripes do the talking. The result is a home shirt that is both forward-looking and timeless, just like the club it represents.
The black base frames the iconic Rossoneri stripes in a progressive interpretation of AC Milan’s identity. The shirt features the Italian tricolor on the edge of the sleeves and the wording “Semper Milan” on the back.
The new shirt unites the many generations of Rossoneri through their common love for the team, as it has always represented something unique. This year is a jersey that captures the style and beauty of what makes Milan special. From historical heritage to new innovations, the Club is a symbol of excellence in the world of football. Milan is an attitude that expresses how this city is different: it is “That Milan Touch”.
“The new AC Milan home shirt is a combination of fashion, design, street culture and heritage. The shirt pays homage to what makes AC Milan unique,” said Marco Mueller, Senior Head of Product Line Management Teamsport Apparel at PUMA. “To bring this shirt to life we wanted to create a campaign that has its roots in Milanese culture. We have worked exclusively with Milanese artists, talents and creatives who support the Club and understand what makes it special to represent ‘That Milan Touch'” .
“We are pleased to announce today our new Home kit for the 2022/23 season – said Casper Stylsvig, Chief Revenue Officer of AC Milan – which will proudly display the tricolor symbol of the extraordinary victory of the Club’s 19th Scudetto. This kit represents the heritage and future of our Club, which is inextricably and deeply linked to the city of Milan and its innovative vision on and off the pitch “.
The new jersey is available in two versions. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL technology to ensure maximum breathability, making it the lightest and most comfortable ever made by PUMA. The Replica version is made of 100% recycled polyester with dryCELL technology able to keep the skin dry for all 90 minutes and beyond, regardless of time, field and location.
Celebrate Milan’s history and heritage with the AC Milan Home 2022/23 kit, available from 4 July in the PUMA Stores, online at PUMA.com, at the AC Milan Stadium Store, online at acmilan.com/shop and at selected retailers around the world.
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PHOTOS – Puma and AC Milan present the first kit of the 2022-2023 season
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